LTV Calculator

Revenue Metrics

Revenue minus cost of goods sold
Or leave blank to calculate from churn

Acquisition Costs

Total cost to acquire one customer

Understanding LTV

LTV (Customer Lifetime Value) predicts the total revenue a customer will generate. A healthy SaaS has LTV:CAC ratio of 3:1 or higher.

LTV Calculations

Simple LTV
$2,376
ARPU × Lifespan
Gross Margin LTV
$1,901
Simple × Margin
Traditional LTV
$2,640
ARPU × Margin / Churn

LTV:CAC Analysis

Payback Period 5.1 months
Health Status Excellent

Industry Benchmarks

PoorLTV:CAC < 1:1
Below AverageLTV:CAC 1:1 - 2:1
GoodLTV:CAC 3:1
ExcellentLTV:CAC > 4:1