Before you spend a single pound on ads, SEO, or influencers, you need to understand the battlefield. This course is your strategic map of the digital marketing ecosystem: every channel, major provider, and hidden cost. We cut through vendor hype to show you what actually works for businesses like yours, and what's just burning budget.
Designed for Marketing Managers, Business Owners, and CMOs who need a clear view of all digital options before committing budget.
A complete walkthrough of Paid Search, Social Ads, SEO, Email, Affiliates, and Programmatic. We explain what each channel is best suited for and typical ROI benchmarks.
Who are the major players? Google, Meta, TikTok, LinkedIn, and dozens of niche platforms. We compare pricing models, strengths, and when to use each.
Agency fees, platform markups, and tool subscriptions that nobody mentions upfront. We expose the real cost of running digital campaigns at scale.
Matching channel to business model. Why B2B companies waste money on Instagram and why D2C brands fail at LinkedIn. We help you pick the right mix.
A framework for assembling your MarTech stack without vendor lock-in. How to start small and scale up as you validate channel performance.
With 20+ years across every digital channel from affiliate networks to programmatic buying, Stephan has seen platforms rise and fall. As a Founder and XCO, he's spent millions on digital ads and learned the hard lessons. This course distills that experience into a vendor-neutral overview to help you avoid the same expensive mistakes.
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