Your marketing stack is likely a graveyard of unused subscriptions. From CRM chaos to email automation failures, this workshop involves auditing your current tools and building a streamlined, integrated stack. Stop paying for shelf-ware and start connecting your data silos.
Designed for Marketing Managers and Technologists drowning in tools but starving for insights.
Setting up custom events, explorations, and understanding the new data model. Moving beyond standard reports to find actionable insights, not just visitor counts.
The absolute essentials—triggers, variables, and the Data Layer. Learn to pass dynamic revenue values and transaction IDs to ad platforms to optimize for ROAS, not clicks.
Setting up pixel-perfect tracking for Google Ads, Meta, and LinkedIn. Using Enhanced Conversions to provide first-party data that improves ad performance by 20%.
How to use Tag Assistant and the Chrome Network Tab like a developer to verify your tags are actually firing. Spot double-counting issues before they ruin your quarterly reports.
Solving the nightmare of losing users when they switch domains or subdomains. Ensuring sessions persist across your entire ecosystem for accurate attribution.
Stephan is a developer-turned-marketer who builds his own tracking tools. As an XCO for major iGaming operators, he had to audit data accuracy for compliance, meaning he doesn't just 'use' GTM—he builds the infrastructure. Learn from a Founder who knows that bad data leads to bankruptcy.
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