Ranking #1 for a keyword that doesn't convert is vanity. This course aligns SEO with the Buyer's Journey, teaching you to write content that answers specific user intent. We move beyond keyword stuffing to create authority-building assets that drive qualified leads, not just traffic.
Designed for Content Managers and Copywriters demanding higher conversion rates.
Moving beyond search volume to understand User Intent (Informational vs Transactional). Using simple tools to find 'money keywords' that your competitors are missing.
Creating templates for writers that ensure every article hits the SEO mark. Stop rewriting your team's work and give them a recipe for ranking success.
The perfect checklist for Title Tags, H1s, Meta Descriptions, and Internal Links. We'll optimize a live piece of content together during the session.
How to reverse-engineer what your competitors are doing and beat them at their own game. Identifying gap content that you can rank for quickly.
Building a commercial content plan that targets low-hanging fruit first. How to plan a 3-month schedule that actually aligns with your sales goals.
Stephan views Content as a scalable asset, not a creative expense. As a Founder who grew businesses via organic traffic, he combines data-driven keyword research with editorial workflows to create content engines that compound over time. His strategies have driven millions of organic visitors for global brands.
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